PromaxBDA (Latam) Gold Award (Brand campaign using multiple media)
We are all about action,
solving crimes
and mysteries...
So we made a 3 week, Trans media campaign to turn our viewers into detectives.
A new crime... a case of our own, presented on air with the idea of letting people solve it by: scanning QR codes on our Prime Time shows to unlock Podcasts with fragments of the story - Following us on social media to get complimentary clues.
Each character had On air and online spots to tease and raise suspicions... or not.
The website was their HQ. Here they received their own badge (registry),
reviewed suspect's profiles and accessed unlocked clues or evidence (Podcasts).
On our social platforms, viewers shared suspicions and content,
gathered additional intel (clues, suspect profile information) and got important news.
Creative Direction: Omar Morean / Mayumi Nojiri
Concept / Copywriter: Juan Felipe Arango
Graphic Designers: María Leiva / Ramiro Castañeda
Editing: Juan Escobar
Audio post production: Daniel Abella / Marco Camacho
Digital Agency (Site and content development): FLOCK (México D.F.)
Marketing Team: Ivana Steinberg / Anais Gutierrez / Luzia Ceballos
Author: Oliverio Coelho
